CUNY NYC COLLEGE OF TECHNOLOGY
TYPOGRAPHY II
Spring 2018

Course Description

This course builds on the principles of COMD1167 Type and Media, focusing on foundational layouts and formats for both print and digital media. It enhances technical skills in typography, including typeface selection, working with typographic grids, and solving common typographic challenges. Students will develop practical fluency in setting and manipulating type across various media formats.

1 class hour, 2 lab hours, 2 credits.

PROCESS WORK

The process you follow for each project is just as important as the final result. You’ll need to document your progress in your sketchbook, which I’ll periodically review. Be sure to submit scans of your work throughout the semester. No detail is too small—capture anything that helps communicate your ideas, whether it’s layout sketches, lists, words, small marks, or references. Any element that shows how you arrived at your final solution is valuable and counts as process work, even if your final idea evolved during the project.

PUBLIC SERVICE ANNOUNCEMENT POSTER DESIGN

Create a compelling advertising campaign with a public service message that is personal to each student. The campaign consisted of 3 print ads of various sizes. In addition to smart typography, continuity was a key factor to this design task. While each image needs to stand alone, the collection of images had to use cohesive visual vocabulary.

REQUIREMENTS:

• Ad campaign must have a headline, sub-headline, call-to-action text and minimum of 1 image.

• Additional items, like logos, quotes or image captions are not required by accepted.

• At least 2 different fonts must be used.