BRIAN BEDNARSKI

Product Design LeaderER & Ice Cream Maker

I'm a Boston-based designer passionate about creating beautiful and functional digital experiences, building brand identities, making ice cream, and collecting Minor League Baseball hats.

With extensive experience in digital product design and leadership, I have worked with Major League Baseball, Fidelity Investments, and New England Sports Network (NESN). Currently, I am on the design leadership team at SiriusXM, focusing on optimizing content discovery across mobile, web, and streaming platforms, with a specialization in sports consumption.

Before specializing in UX/UI, I worked with several dynamic studios, including in an experiential designer role where I developed custom marketing vehicles, 3D animations, and interactive displays for major brands including McDonald’s, Dunkin’, Ben & Jerry’s and Budweiser. Bragging rights, the Planters NUTmobile has been a highlight of the Macy's Thanksgiving Day Parade since 2011.

In addition to industry experience, I’m passionate about teaching. As an instructor at Seton Hall University, NYC College of Technology and Assabet Community Education, I guided students in digital design and typography, encouraging creativity and critical thinking in an inclusive, collaborative environment.

I hold an MFA in Graphic Design from Vermont College of Fine Arts and a BA in Visual Communication from Stockton University.

Vermont College of Fine Arts

MFA, Graphic Design
Montpelier, VT
Oct 2011 – Oct 2013

NESN

Principal UX/UI Designer (Streaming, Mobile & Web)
Boston, MA
Nov 2021 – Present

Led and collaborated with the product design team to create high-quality user experiences across desktop, mobile, and streaming platforms. Partnered closely with executives, development, product, and marketing teams to bring the organization’s vision to life at the highest standards. During this time, we launched NESN 360, the first direct-to-consumer (DTC) streaming app for a regional sports network in the United States.

FIDELITY INVESTMENTS

Principal UX Designer
Boston, MA
Jan 2020 – Nov 2021

Focused on enhancing client relationships and engagement within Fidelity’s flagship app through strategic product design and user-centered research. Driving impactful solutions for Wealth Management Planning and Independent Investing by leveraging deep insights into user needs and behaviors to create meaningful, engaging user experiences.

Major League Baseball

• Director of Product Design
• Senior Product Designer
• Product Designer
New York, NY
Aug 2013 – Jan 2020

Worked closely with product managers and developers while leading and mentoring a team of designers to establish UI and UX standards, design systems, and product requirements for Major League Baseball’s 5 digital products across desktop, mobile, and streaming platforms. During my time at MLB, I had the unique opportunity to partner directly with Apple to create an augmented reality proof of concept and develop the MLB app for the Apple Watch Series 4 before public launch.

REVIEWED.COM

Visual Designer
Boston, MA
Apr 2013 – Aug 2013

Partnered with editors, experience specialists, and developers to shape web and mobile applications for editorial and product development teams. Delivered engaging user experiences through clean, consistent, and intuitive design, managing projects from initial concept through final delivery.

TURTLE TRANSIT

Experiential Designer
Lancaster, MA
Apr 2009 – Jun 2012

Key responsibilities involved collaborating closely with the Creative Director and clients on product conceptualization and design, creating high-quality 3D renderings with custom graphics, and preparing CAD files for in-house fabrication. Leveraged strong communication and organizational skills to deliver products that met the high standards of clients like McDonald’s, Budweiser, and Disney.

NEOSCAPE

Digital Artist
Boston, MA
Sep 2005 – Feb 2009

Focused on producing 3D animations, renderings, and interactive programs for commercial and institutional marketing portfolios. Key responsibilities included conceptual design development, 3D scene construction, and advanced Photoshop work. Projects ranged from collaborative five-person teams to independently led initiatives.

Brown Harris Stevens

Production Graphic Designer
New York, NY
June 2004 – Aug. 2005

Responsibilities included creating custom designs and overseeing the production of marketing materials for Terra Holdings brokers and properties. This role required strong communication and organizational skills, as well as the ability to work effectively with key department stakeholders.

AYE PROMOTIONAL PRODUCTS

Design Department Manager/Designer
Mays Landing, NJ
October 2001 – December 2003

Developed design styles, formats, and layouts for new product concepts tailored to clients' needs and expectations. Collaborated with collegiate clients to create unique logos that captured their desired brand image while upholding professional standards. Strong organizational and communication skills enabled efficient management of layouts from initial concept through final print, including color separation for screen printing.

Seton Hall University
Adjunct Lecturer
Digital Art and Design I
South Orange, NJ
Spring 2019

New York City College of Technology
Adjunct Lecturer
Typographic Design II
Spring 2018

New York City College of Technology
Adjunct Lecturer
Typographic Design II
Brooklyn, NY
Fall 2017

Assabet Valley Continuing Education
Instructor
Graphic Design Basics
Hudson, MA
Spring & Summer 2013

Assabet Valley Continuing Education
Instructor
Apple Mac 101
Hudson, MA
Winter 2013

The College of New Jersey

Thesis Project Mentor, Design
Ewing Township, NJ

Seton Hall University

Thesis Project Mentor, Design
South Orange, NJ

Spring Hill College

NOW Exhibit and Speaker
Mobile, AL

New York City College of Tech

Guest Speaker - Design Industry
Brooklyn, NY

Caldwell University

Guest Critic
Caldwell, NJ

Miami Ad School

Mobile Design Patterns: iOS vs. Android
NY, NY

Saint Peter's School

Guest Speaker - Design Process
Point Pleasant, NJ

Cornish College of the Arts

Thesis Project Mentor, Design
Seattle, WA

MIT PROFESSIONAL EDUCATION

Design-Thinking and Innovation for Technical Leaders
Cambridge, MA
Summer 2023

The Yard School of Art

Ceramics Studio
Montclair, NJ
Winter 2017

Worcester Art Museum

Outdoor Sculpture
Worcester, MA
Summer 2012

MassArt

Industrial Design
Boston, MA
Summer 2007

Boston Architectural Center

3ds Max II / Rendering
Boston, MA
Summer 2006

Alternative Baseball Organization

2017 – Present

A nonprofit organization providing a baseball experience for teens and adults (ages 15+) with autism and other special needs, fostering social and physical skills development.