WORCESTER BRAVEHEARTS

In 2023, the Bravehearts celebrated their 10th anniversary. Instead of creating a traditional logo featuring a Roman numeral "X," I proposed a more playful approach, treating the milestone like a birthday and incorporating a nod to the team’s ownership.

The Creedon family, who owned the Bravehearts at the time, also run an event and catering company since 1985. They operate the concessions at Bravehearts games and served over 15,000 hot dogs during the team’s 10th birthday season.

The final logo, featured on the sleeves of all 2023 player jerseys, stadium signage, and apparel, incorporated the team’s primary colors, a Creedon hot dog with mustard, and a set of large, waxy “10” birthday candles.

FATHER’s DAY hawaiian Jersey

For Father’s Day, the team introduced a special “polo” jersey featuring a sublimated pattern with coconut drinks, hibiscus flowers, palms, and the team shield logo. Proceeds from the post-game auction benefited the Boy Scouts of America. The team store also offered golf shirts with the same vibrant pattern.

DESIGN YOUR OWN JERSEYS

In collaboration with Boston Children’s Hospital, the Bravehearts printed custom colorless jerseys and invited pediatric patients to create their own designs. Once completed, each jersey was worn by a player during a 2023 game and later auctioned off, with all proceeds benefiting Boston Children’s Hospital.

DetecTogether FIREFIGHTER

The Bravehearts collaborated with Detectogether to promote early cancer detection education and training for First Responders.

FRIDAY NIGHT BRIGHTS 2023

Sponsored by Pepsi, the ‘FNB’ jersey was introduced as the Bravehearts' alternative Friday night home game uniform to raise awareness for Be The Match. This organization helps connect patients with life-saving marrow or blood stem cell matches.

GHOSTBUSTERS ANNIVERSARY

To celebrate the 35th anniversary of Ghostbusters, the Bravehearts wore Stay Puft Marshmallow Man-themed jerseys on June 28th.

Fun fact: I created the burnt marshmallow textures for these jerseys by hand, carefully toasting and blistering marshmallows, then photographing them to capture the perfect effect.

PERFECT GAME CELEBRATION

The first perfect game in professional baseball history was recorded in Worcester, MA, on June 12, 1880, when the Worcester Worcesters defeated the Cleveland Blues 1-0. To celebrate this historic anniversary, the Bravehearts wore throwback Worcester Worcesters jerseys on June 12, 2019.

TABLE TALK PIES vs CONEY ISLAND HOT DOGS UNIFORMS

The Bravehearts honored two local businesses, Table Talk Pies and Coney Island Hot Dogs, by allowing fans to vote on which neighborhood legend would get to rebrand the team for a single game. Spoiler alert: the hot dogs won.

I’m particularly proud of the dog’s onion eyebrows!

CHARACTER DESIGN

JAKE THE LION

Why Jake? "It’s a compliment in the fire service when someone calls you a good jake," said Dedham Deputy Fire Chief Fred Loewen. "It means you know your job, and you’re doing your job."

It was such a fun process to create and illustrate the Bravehearts mascot, Jake the Lion, but it was even more exciting to see him come to life through the costume fabrication process.

Jake is t-shirt tossing, bleacher sliding, high fiving royalty at Fitton Field.

The Worcester Bravehearts hosted the 2016 FCBL All-Star Game at Fitton Field, crafting a visual identity that celebrated Worcester’s rich diner history. Known as the birthplace of iconic diners and one of America’s first diner car manufacturers, Worcester inspired a design language that blended the team’s colors and typeface with classic diner aesthetics like neon signage and quilted stainless steel for a truly unique brand.

Hanover Insurance Park at Fitton Field welcomed a record-breaking crowd of 4,319 enthusiastic fans.

Fun fact: The official game balls featured custom blue and green stitching!

I have to thank Dave and John for letting me have so much fun with the Bravehearts. You guys let people do what they do best, and we are all grateful.