WORCESTER BRAVEHEARTS

In 2023 the Bravehearts turned 10. Rather than another 10th anniversary logo with a big roman numeral X, I proposed that we take a lighthearted direction, treating the milestone like a birthday while giving a nod to team ownership.

The Creedon’s, who own the Bravehearts, also own an event & catering company since 1985. They operate the concessions at Bravehearts games and have served more than 15,000 hot dogs during their 10th birthday season.

The final logo, which was on the sleeve of all 2023 player jerseys, stadium signage and apparel, uses primary team colors, a Creedon dog with mustard and a set of big waxy birthday candles.

FATHER’s DAY hawaiian Jersey

This Father’s Day “polo” jersey has a sublimated pattern that includes coconut drinks, hibiscus, palms and the team shield logo. Proceeds from the post game auction went to the Boy Scouts of America. The team store also sold golf shirts with the same pattern.

DESIGN YOUR OWN JERSEYS

A collaboration with the Boston Children’s Hospital. The Bravehearts printed custom colorless jerseys and asked pediatric patients to create their own design. Once complete, each jersey was worn by a player during a 2023 game then auctioned off, proceeds going to the Boston Children’s Hospital.

DetecTogether FIREFIGHTER

The Bravehearts collaborated with Detectogether to promote early cancer detection education and training for First Responders.

FRIDAY NIGHT BRIGHTS 2023

Sponsored by Pepsi, ‘FNB’ is their alternative Friday night home game jersey to raise awareness for Be The Match, an organization that connects patients with life-saving marrow or blood stem cell matches.

GHOSTBUSTERS ANNIVERSARY

To honor the 35th anniversary of Ghostbusters, the Bravehearts wore Stay Puft Marshmallow Man Ghostbusters jerseys on June 28th.

Fun fact: I created the burnt marshmallow textures for these jerseys by hand, slowly toasting and blistering marshmallows then photographing them.

PERFECT GAME CELEBRATION

The first perfect game in professional baseball history was recorded in Worcester, MA on June 12, 1880 for the Worcester Worcesters. They beat the Cleveland Blues 1-0. To celebrate the anniversary, on June 12, 2019, the Bravehearts wore throwback Worcester Worcesters jerseys.

TABLE TALK PIES vs CONEY ISLAND HOT DOGS UNIFORMS

The Bravehearts honored two local businesses, Table Talk Pies and Coney Island Hot Dogs, by having their fans vote for which neighborhood legend got to rebrand the team for a single game. Spoiler alert, the hot dogs won.

Fun fact: I am very proud of the dog’s onion eyebrows. 🤨

CHARACTER DESIGN

JAKE THE LION

Why Jake? "It’s a compliment in the fire service when someone calls you a good jake," said Dedham Deputy Fire Chief Fred Loewen. "It means you know your job, and you’re doing your job."

It was such a fun process to create and illustrate the Bravehearts mascot, Jake the Lion, but it was even more exciting to see him come to life through the costume fabrication process.

Jake is t-shirt tossing, bleacher sliding, high fiving royalty at Fitton Field.

The Worcester Bravehearts hosted the 2016 FCBL All-Star Game at Fitton Field. Collaboratively, it was decided that the visual language for this jewel event would celebrate Worcester as the home of many famous diners, in addition to one of America's first diner car manufacturers. The identity of the host team, including colors and typeface, was paired with traditional diner aesthetics, such as neon and quilted stainless steel, to create a one-of-a-kind brand identity.

Hanover Insurance Park at Fitton Field had a record crowd of 4,319 wild fans.

Fun fact: The official game balls had custom blue & green stitching!

I have to thank Dave and John for letting me have so much fun with the Bravehearts. You guys let people do what they do best, and we are all grateful.