Product - MLB At Bat — Brian Bednarski

OVERVIEW

At Major League Baseball, I collaborated with a team of skilled designers, product owners, and engineers to develop user-centric mobile and web products. I was fortunate to transition from an individual contributor to the role of Director of Product Design, where I led my team in creating, refining, and implementing high-quality features and designs.

As a design leader, I focus on building strong relationships with each team member and work diligently to ensure every designer is positioned in a role that fosters their success.

DELIVERABLES

Conceptualization
Information Architecture
Design direction
Prototyping
User testing
Iconography
Asset production

“We were hoping to avoid making baseball puns, but here’s the problem: The MLB At Bat app really does knock it out of the park. If you’re a baseball fan, MLB At Bat should absolutely be your first stop on the App Store. ”

— Apple - Editor's Choice

Favorite team onboarding

*At Bat allows you to pick your favorite team and customize your iPhone and iPad homescreens with MLB Club-branded app icons during the onboarding process and in team settings.*

TEAM PAGE EXPERIENCE

*News, scores, schedules, standings, sortable batting, pitching and fielding statistics and MLB player cards.*

POSTSEASON SCOREBOARD

*Drill down from the Team Page scoreboard or Postseason tab to view PS series matchup data.*

MLB Gameday

Gameday experience features include swipe to access field and lineups, batter hot/cold zones, expanded Statcast data in the game feed, Gameday pitch-by-pitch features and realistic ballpark renderings from all 30 MLB parks

MLB.TV & SUPPORTED Video

With At Bat, access the MLB.TV Free Game of the Day, in-game highlights, classic games video archive and MLB Network programming with 60fps video. At Bat also supports Apple CarPlay, Chromecast, Home, Away and Spanish-language radio broadcasts.

“We have so many users with a wide range of use cases, from a 5 year old looking to watch Aaron Judge bombs to the 80 year old stathead looking for box scores and numbers. Designing around these variables is both a thrill and one of our biggest challenges.”

OVERVIEW

Ballpark is MLB’s in-venue and ticketing mobile app, designed to enhance the fan experience at any Major League Baseball stadium. With Ballpark, fans can maximize their visit through features like mobile check-in, a personal MLB wallet, a photo journal, and exclusive team-specific experiences, including augmented reality.

At select MLB stadiums, fans can also use Ballpark to order food and merchandise and access experience upgrades. iBeacon technology enables automatic check-in on arrival, unlocking special offers and in-game features for a more interactive experience.

DELIVERABLES

Information Architecture
Design direction
Iconography

GAME DAY STADIUM EXPERIENCE

Ballpark is an incredible tool for both in and out of any MLB venue. Access and manage your digital tickets with Ballpark. Check in for offers and rewards and personalized history for ballparks visited. Directions, parking information and interactiv… — Ballpark is an incredible tool for both in and out of any MLB venue. Access and manage your digital tickets with Ballpark. Check in for offers and rewards and personalized history for ballparks visited. Directions, parking information and interactive concourse maps including food and drinks menus are easy to access.

2019 TECHNOLOGY FORUM LOGO

Inspired by the shape of travel patches, the 2019 MLB Ballpark Forum logo features a stylized depiction of the Rocky Mountains and utilizes Major League Baseball’s official font, Bullpen.

This logo appeared across presentation slides, event stationery, wayfinding signage, vinyl stickers, and YETI mugs.

Photo Credit: Pete Alsonso © Noah K. Murray, USA TODAY Sports
Photo Credit: Phillie Phanatic © Sports Illustrated
Photo Credit: Dexter Fowler © Jeff Curry, USA TODAY Sports